A practical intro to brand building

Read. Apply. Grow.

Are you looking to unlock the secrets of building a powerful brand identity? You've come to the right place! In just 18 minutes, this practical guide will introduce you to the essentials of brand strategy, design, and implementation.

We'll explore the 5 Ps of Brand Strategy, the difference between strategy and tactics, and dive into the sensory aspects of brand design. By the end, you'll understand how to create a cohesive brand experience that attracts customers, fosters loyalty, and sets you apart from the competition.

This book is packed with practical tips and real-world examples that will help you build a successful brand from scratch. Say goodbye to complicated jargon and hello to a straightforward, engaging, and informative read.

So, are you ready to kickstart your branding journey? Download your copy now.

What's Inside:

Table of Contents

Brand Strategy →
Develop a rock solid foundation for the brand
  • What brand strategy is

  • The 5Ps of a brand

  • Strategy vs Tactics

Brand Design →
Having a brand identity that engages the senses
  • Visual Identity: Logos, Colors, Fonts

  • Olfactory Identity

  • Audio Identity

  • Touch Identity

  • Taste Identity

  • Brand Guidelines

Brand Implementation →
How to implement your brand
  • Print Touchpoints

  • Digital Media

  • Experiential and Events

  • Internal Branding and Culture

  • Customer Interaction and Service

  • Public Relations and Media Outreach

Get the book