know → apply → grow

In the Bible, Hosea 4:6 states "My people are destroyed for lack of knowledge." We believe the first step of growth is knowledge. Yeah. If you don't know, you will be less confident, or execute with less certainty, or not execute anything at all.

Enjoy listening, watching, and reading.

“Read not to contradict and confute; nor to believe and take for granted;
nor to find talk and discourse; but to weigh and consider.
Some books are to be tasted, others to be swallowed,
and some few to be chewed and digested"

Francis Bacon, The Essays

We have 2 books that we wrote to help brand builders. We decided from the start that we would give the knowledge out for free. The challenge is not the size of the books, after all, we love quick reads. Most brand builders and entrepreneurs are like us - we want quick reads with distilled ideas.

And that's what we have done - kept our books short and packed.

Check out the books.

We share what we think about branding, approaching it from various angles. We don't think it is right to have people blindly follow you or come on board as clients if they do not know what your perspective is concerning pertinent matters. As such, we research widely, record accurately, and share freely all we know, think, and believe.

All our articles are a 2-4 minute read of distilled ideas.

Check out the articles.

We have compiled a set of slides that you can use in your presentations to investors, partners, marketing team and presentation. They capture ideas on branding and marketing, and have been used in our books and articles and we are giving them away, for free. Look professional at your next meeting, presentation or public speaking engagement.

Check out the ideas you can steal.

We've put together a stack of branding resources to help you build, launch, measure, and grow your brand. There are tons of branding resources available online, and it can be tough to sift through and find the good ones.

That's why we've compiled a selection of helpful tools, blog articles, links, and websites to assist with branding strategy, research, planning, design, promotion, and communications.

These are practical, hands-on resources that you can start using right away to improve your branding efforts. Some are free while others are not. Either way, we do not make any profit from you accessing these resources from our website.

Check out the other resources.