How Strong is Your Brand?
Evaluate your brand’s impact and potential with the free Brand Strength Quiz. Gain personalized insights and actionable recommendations to plan your branding strategies for 2025 and beyond.
What is the Brand Strength Quiz?
Your brand is more than just a logo or tagline—it’s how customers perceive, remember, and interact with your business. The Brand Strength Quiz is a tool designed to help entrepreneurs, marketing teams, and brand leaders uncover their brand’s true potential.
In just 40 targeted yes/no questions, this quiz evaluates four critical pillars of brand strength: Clarity, Connection, Convenience, and Consistency.
These pillars are the foundation of sustainable growth and align with research from the Ehrenberg-Bass Institute on mental availability (being easy to mind) and physical availability (being easy to find).
The best part? It’s completely free, takes less than 5 minutes, and delivers actionable insights tailored to your brand.
Why Evaluate Your Brand?
Strong brands are easy to remember and easy to find. They are the brands customers choose without hesitation. But how do you measure your brand’s strength?
Well, we know that brands grow through two key factors:
Mental Availability: Does your brand come to mind when customers are ready to buy?
Physical Availability: Can customers easily find and access your brand when they need it?
A strong brand achieves both. It attracts attention, builds trust, and converts effortlessly. However, gaps in these areas—whether it’s unclear messaging, limited reach, or inconsistent visuals—can hold your business back.
The Brand Strength Quiz bridges these gaps by helping you identify your brand’s strengths and areas for improvement.
How Does the Quiz Work?
Taking the quiz is simple and straightforward. Here’s how it works:
Answer 40 Yes/No Questions: These questions are designed to uncover how your brand performs across the four pillars of Clarity, Connection, Convenience, and Consistency.
Receive Your Results Instantly: Get an overall Brand Strength Score and detailed insights into each pillar.
Access Personalized Recommendations: Learn actionable steps to refine your branding strategy and strengthen your brand.
There’s no downloading, no hidden costs—just results and insights delivered directly on-screen.
What You’ll Get
The Brand Strength Quiz isn’t just about scores—it’s about giving you the tools and knowledge to grow. Here’s what you’ll receive:
Your Overall Brand Strength Score: A clear snapshot of how well your brand is performing.
Pillar-Specific Insights: Discover where your brand excels and where it needs work across Clarity, Connection, Convenience, and Consistency.
Actionable Recommendations: Practical steps tailored to your results, helping you refine your brand’s strategy for 2025 and beyond.
Whether you’re a solopreneur or leading a team, these insights will empower you to make smarter branding decisions.
Who is This Quiz For?
This quiz is for:
Entrepreneurs: Starting or growing your business and unsure if your branding is working? This quiz is for you.
Marketing Leaders: Looking for a tool to guide your team’s efforts? This quiz offers clarity.
Startups (Launched Brands): If your brand is already operational, this quiz helps you figure out how to grow strategically and effectively.
Established Businesses: Evaluate and optimize your branding for sustained growth.
If you’re ready to strengthen your brand and drive better business outcomes, the Brand Strength Quiz is your starting point.
About Us
Kenyan Grafik is a Nairobi-based brand strategy and design firm founded by Ben Mukoma, a mechanical engineer turned branding expert. Over the past five years, we’ve worked with impact-driven and profit-focused organizations of all sizes to deliver brand strategies that work and stunning designs that convert.
Our work includes rebranding Express Travel into Hemingways Travel, creating the brand identity for M-Selen, the largest mobile money service in the Solomon Islands, and helping countless other organizations build distinctive and profitable brands.
The Brand Strength Quiz is an extension of our mission to create globally competitive brands—whether you work with us directly or simply use our resources to grow.
Why Now
Every day you wait is another opportunity lost. As some amazing marketing guru asked, it “one day” or “day one”? The choice is yours.
As we close 2024 and prepare for 2025, there’s no better time to assess your brand and set the stage for growth. This quiz provides the clarity you need to refine your business, marketing, and branding strategies, ensuring that your brand is ready to thrive in the new year.
Start today. Build your brand. Shape your future.
FAQs
Is the quiz really free?
Yes, it’s 100% free with no hidden costs.
How long does it take?
It takes less than 5 minutes to complete.
What do I need to do after the quiz?
You’ll receive personalized insights and recommendations immediately. Whether you act on them yourself or work with us, the choice is yours.
Is the quiz only for Kenyan businesses?
Not at all. While Kenyan Grafik is based in Nairobi, the quiz is designed for brands across the globe.
Will I need to hire a branding expert after this?
The quiz equips you with actionable insights to take the next steps, whether you choose to work with a professional or DIY.