Telafrique

The Client

Project Scope

Telafrique (EA) Ltd., founded in 2004, pioneers telecom-based payment solutions in Kenya. Starting with airtime sales, they’re expanding into utility payments and aiming for Africa-wide reach.

Focused on convenience, Telafrique simplifies transactions for users across Kenya, with a vision to grow services and connect more customers through seamless, reliable platforms—all shaped by two decades of telecom expertise.

Brand Strategy
→ brand promise
→ customer segment and journey
→ brand personality

Brand Identity
→ visual: logo, colors, fonts
→ guidelines: brand guidelines

The Problem

The Approach

Telafrique needed a stronger brand to stand out in a crowded payment market. While successful with airtime sales for one network, broadening to other networks and utility payments demanded greater awareness and trust.

Their existing identity felt dated, limiting visibility and growth potential in a convenience-driven landscape. Our challenge: build a vibrant brand presence to enhance recognition, attract a wider audience, and support their ambitious expansion goals across Kenya and beyond.

We collaborated with Telafrique’s CEO, Reuben, through virtual strategy sessions—defining their brand promise, customer segments, and journey. Our scope: craft a bold identity—logo, colors, fonts—and deliver clear guidelines. Insights from discovery highlighted convenience as key; we designed a playful, warm logo and vibrant palette to reflect reliability and ease.

Guidelines ensured consistency, with mockups for service touchpoints reinforcing their vision. Telafrique shaped the process with goals of broader reach and seamless delivery—our expert approach brought their ambitions to life.

The Outcome

Telafrique launched a refreshed identity—vibrant and bold—priming their push into utility payments and beyond Kenya. Their team envisions a wider audience and seamless service across Africa; our work supports that drive with a cohesive brand presence.

Live on social media, it’s building recognition—Telafrique’s contribution to a convenient payment future is taking root, poised for growth.

See other Projects